Tips for choosing domain name from experts

Easy to Type

"Think of some of the most popular websites in the world. What comes to mind? Google, Facebook, Twitter, Instagram, Yahoo, CNN... One big thing they have in common is that they're all easy to spell. Your visitors should be able to type your domain name without a problem. If you have to explain the spelling more than once for it to be understood, then it's too complicated. The last thing you want is for potential visitors to mistype your domain and end up on a different website! Here's an easy way to test this... Tell 10 people your potential domain name and ask them to spell it. If more than a few people struggle to spell it, then you need to simplify it." - ROBERT MENING - WebsiteSetup

Avoid Hyphens and Numbers

"Remember how your domain name should be easy to spell and pronounce? Well, hyphens and numbers make both of these things more difficult. Imagine explaining Facebook if it had a hyphen in there... "Have you seen this new site Face-Book? There's a hyphen in there by the way, between the 'Face' and the 'Book.'" Facebook may not have spread so quickly if that was the case. The bottom line? Your domain name should be smooth and punchy, and hyphens and numbers get in the way of that. So, stick to letters!" - ROBERT MENING - WebsiteSetup

Append or modify if necessary

"Tried all the tips above, but ended up with a domain name that's unavailable? If you have your heart set on a domain name, you can append or modify it a little to make it unique for registration. You can add a prefix or suffix, as was done in Rand's examples of "" or "". You also have a little wiggle room on tip #4: go ahead and use a different extension, so long as it doesn't conflict with the other tips and works for your brand and audience. This might look something like "Terra.Pasta". We hope that these 8 tips help you zone in on the most effective domain name for your site. If you're currently juggling a few domain name ideas, feel free to share them in the comments. We'd love to hear what you're considering, and can help your business establish a thriving web presence. We offer services like website design and search marketing, all engineered to give you a leg up on the competition." - Denis Pinsky - Forbes

Register Your Corresponding Social Media Handles

"Social media is key these days - whether we like it or not. The average web-connected human spends one hour on Facebook every day, and, in total, Facebook gets 2 billion visits a month. That's BILLION. What I'm trying to say is: People are much more likely to check what's going on with your brand on Facebook than by actually visiting your website. This is just one of the reasons why you absolutely have to have your professional profiles set up on the most popular social media sites. Whenever possible, get the same handles as your domain name. If these are taken, be creative and use some suffixes or prefixes. Some options: now, daily, hq, get, app. For example, my fictional brand could go by LotterioHQ on Twitter." - Karol K - Winning WP

Make it intuitive

"A good domain name gives people a strong idea of what a website will be about. Being able to look at a domain name and say, "Oh, they probably do this. This is probably what that company is up to." is a big win. for example is pretty obvious, intuitively about pasta, and anyone could figure that out." - Rand Fishkin - Moz

Use the Right Domain Name Extension

"When you choose your domain name extension, you can be sure of one thing: ".com" is still the best. According to research from Registrar Stats, 75% of domains have the ".com" extension, second is ".net" and third is ".org" Why? Well, ".com" is more familiar and easier to remember. While there are many successful websites with a ".net" and ".org", your website will probably do better if it has a ".com" extension. It's the safer bet. My advice: Go with .com. If that's taken, try .net or .org. If these are taken too, you'd be better off brainstorming a new domain name. And oh, also avoid those weird extensions like ".club", ".space", ".pizza" and so on." - ROBERT MENING - WebsiteSetup

Be brandable

"Your domain name is the face of your company-in the form of a URL. Therefore, you should make sure it actually sounds like a brand. So, how do you do that? With simplicity, novelty, and memorability. Avoid inserting hyphens, numbers, or anything else that makes it sound unnatural and complicated. A great example is That domain name is leagues beyond inferior options like "" or ""." - Denis Pinsky - Forbes

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